TOPICS: Strategic & Operational Marketing | Market Research | Marketing Plan | Digital

We analyse your end-to-end customer journey and identify its direct impact on sales and new lead generation. We apply a comprehensive set of testing methods to understand how your sales process, customer interaction and information systems support your customers decision journey. The classic sales funnel view is no longer valid in terms of how customers make purchase decision. The disruption comes from a multi-touching points environment where a series of elements shape the buying decisions along a what is named a “decision journey”.

We offer detailed analysis of your sales framework with a focus of profit generation through customer decision journey:

To counter the disruptions in how the customers make purchases, strategic marketing analysis and strategic resource allocation can influence them at each stage of the journey. Several blocks in the framework are well known from the strategic marketing analysis: customer segmentation, targeted offering, marketing and business development resource allocation. However the following aspects are typically new in your understanding of your customer decision journey and require a dedicated assessment and optimisation phase we offer:

• Charting customer needs and request
• Grouping customers with similar needs
• Identify those who influence the market and the customer behaviours
• Integrate marketing, sales, business development, into your Customer Relationship Management (CRM) system.